This was to do with tracking somone down who you dont know anything about apart from where they work. We had to track down an "ex Bucks student", who used to be on my advertising course a few years ago. It could be a man, or a woman, they could be a secretary or the creative director, they might not even work there any more! So. We were each given an agencey, the weekend and our heads to try track down our person. Lots of people found theirs on the agency websites, i wasn't so lucky. Even after internet stalking, a trip to the Agency, a blagging past 2 receptionists, and an almost-street take over with a couple of posters i still wasn't any wiser...
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