Okay, so im helping a few second years out with one of their live briefs, they are on the Buisness side of advertising and have asked me to be their Creative and come up with ideas and concepts. This brief is for Mindshare to promote the product Marmite, iv got quite a few ideas, and with a budget of £5million anythings possible! Everyone already knows the slogan "you either love it or you hate it", but i wanted to go for a different slant on it. Demographic: current users/early twenties.
My first idea involves the well known game of Russian Roulette - the loser gets the shot of Marmite.
My next idea involves the summertime, everyone loves a good water fight or a well aimed flour bomb yes? Why not make this the best summer yet and mix a few Marmite bombs up in it! Inviting anyone and everyone to the event, builds a sense of community among the lovers AND the haters.
How about growing plants in its nutritious goodness?
Or come up with 100 different uses. They could also open this to the public, so people who have other ideas can post them up on a website.
Have you heard the myth where people smear peanut butter on the roof of their pets mouth to keep them busy? Why not try Marmite?
An advert idea to get an employee out of a day at work - their butter is contaminated with remnants of butter, so they ring up work apologizing for not being able to come into work for having a "fungal infection".
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