£1 BRIEF

This project is all about the value of a product -be it a monetary value, sentimental value, quality of the product, potential, or relatively in regards to other products. We were ordered to go on a trip to the 99p Store to find an object of little worth to try transform into something for a greater value. In my pair, we chose big thick marker pens. Coming up with the name tag of P.E.N (Permanently Expressing the Nation). We went down the theme of self expression, by displaying one of your greatest secrets you aren't as bothered about minor things such as: not having the latest trainers, your hair being out of place, having forgot to put your make-up on. Unimportant things. Its a way of breaking barriers down between people, insecurities are lowered making you feel more comfortable.
We went for a colour-coded system, the red ink on the top line is the "life update" for how you are feeling at that moment in time, and the bottom line is the secret. The greater the secret, the better you feel about yourself. I made one with the life update saying "CHIPPER" and the secret "I HAVE AIDS" and wore it for a day before we presented this. Even though it wasn't true, i felt quite liberated for the sheer fact i had done it.

We made this into an underground campaign, telling the story of how we had managed to conquer London and making our way up to country, us being representatives of P.E.N and coming to High Wycombe to recruit more P.E.N'ys.

We made an underground-recruitment video where we put up posters all around Wycombe (as far as i know, Cineworld still is still sporting our sign!).

..THE P.E.N REVOLUTION HAS BEGUN!